Susana Fuentes

Analytics | Data | Digital Transformation | Artificial Intelligence

Professor & Advisor

Teaching

Data strategies and trends

  • Data analysis for decision-making
  • Data governance
  • Deployment strategies
  • What to do to fail
  • Use cases

Techniques

  • Machine Learning
  • Data quality
  • Supply chain strategies
  • Predictive Models
  • Customer analytics
  • Data architecture

Visualization and interpretation

  • Effective dashboards
  • Data interpretation
  • KPI construction
  • Document management for decision-making

Tools

  • KNIME
  • Microstrategy
  • SQL

Latest programs taught

  • Data Strategy and Monetization. MBA.
  • Data Analysis for Decision-Making. Executive MBA.
  • Data Strategy. Master’s in Digital Business Strategy.
  • Business Intelligence. Master’s in Marketing Intelligence.
  • Data Analysis. Master’s in Marketing Science.
  • Executive Data Quality.
  • Modernization of Artificial Intelligence Architectures.
  • Predictive Models.
  • Customer Analytics.
  • Measure to Decide.
  • Data Democratization.
  • What to Do to Fail with Data.
  • Use Cases with Artificial Intelligence.

Institutions that have trusted me

What my students say

‟

Susana is a very good communicator and it shows that she has a lot of experience in the field, which has made the course very enjoyable and productive.

For ikn, 2024

‟

One of the most interesting workshops I have had the opportunity to attend. If you have the chance to see a presentation by Susana Fuentes Rodríguez, don't hesitate.

For IKN, 2023

‟

I could say that so far this has been one of the best modules I have had. I have learned so much, I loved this class, it is very relevant to my work and I consider the experience to be very dynamic.

For OBS, 2022

‟

Great subject, great teacher, one of the best in this master's program [...]. My congratulations to Susana and I hope that in the future of this master's program I will have the opportunity to have her again as a teacher.

For OBS, 2018

I have also helped to resolve some difficult issues...

grupo hna
The architects' mutual fund

Deployment of digital transformation strategy.

Habilmind
The #1 solution for the excellence of management and psycho-pedagogical teams of educational centers

Redesign of reports and introduction of predictive models.

Trecone
Access information on competitor apps, sector, and market

Market share calculation.

Neck & Neck
Children's fashion

Deployment of Business Intelligence.

Data Equity
Data at the service of your organization

Web scraping, deduplication, and data normalization solution.

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